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Welcome to the HFA website ...

The Hometown Florist Association was formed in June 2003 by a group of Traditional Retail Florists for the sole purpose of supporting the Local Retail Florist.

HFA Membership consists of Retail & Wholesale Florists, Growers, Manufacturers and Business Associates.

We all know there have been many changes taking place in the floral industry over the last several years that have affected the profitability of all traditional retail and wholesale florists.

Order gatherers have been taking away the local retail florists' most profitable order (the outgoing wire order) and returning to a selected few florists a heavily discounted order that is impossible to make any money if filled to 100% value.

With the help of the HFA, the local retail members can fight back and protect their local customer through; marketing, advertising, education and many other benefits derived through membership.

Featured Tips for Florists


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Recent News

The Glamour & Glitz of Weddings
Posted: September 14th, 2008
The Hometown Florists Association brings you a trade fair, hands-on wedding workshops, business seminars, and more on Sunday, September 14th.

Click the icon below for more information (Updated 8-24-2008):

Click here to read the whole article

HFA presents Teleflora Live!
What a great event - HFA and Teleflora teamed together to bring a high energy, hands on, vendors galore mini-convention in place of our usual 3 day event.

Posted: September 9th, 2007
Teleflora brought in Hitomi Gilliam as the featured designer for the stage show and a hands on workshop. Hitomi has been featured many times in the Teleflora magazine and other floral publications as well as having several design books she has written and designed for. Smithers Oasis sponsored Gary Meehan for hands on workshops and Michael Derouin. All workshops were filled to overflowing and everyone came away with great experiences as well as new information to share when they return to their shops on Monday.
Click here to read the whole article

Other News ...

September 8th HFA's Annual Convention in Ocean City, MD
With HFA, "Life's a Beach" at the 2006 annual convention.

August 27th CFA Designer Places in Top 5

Click here for the HFA news archive

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